Privacy Policy

1. Introduction

Welcome to Purple. Protecting your privacy and personal data is a priority for us.

This Privacy Policy explains how we collect, use, and protect your personal data when you use the Purple application and related services.

2. Data Controller

Ultimate Factory SRL

Quai Sur Meuse 19, 4000 Liège, Belgium

contact@purpleapp.social

N° d’entreprise : 0801.216.436

3. Personal Data We Collect

We only collect personal data that is necessary for the proper functioning of the application.

• Account information (email address, username, password)
• Profile information (photo, bio, interests, approximate location)
• Content shared within the application (messages, posts, comments)
• Technical and usage data related to the device and the application

4. How We Use Your Data

The data we collect is used to:

• Provide and maintain Purple’s features
• Create and manage user accounts
• Facilitate interactions between users
• Personalize the user experience
• Improve the application and its services
• Ensure security and prevent abuse
• Respond to user requests and messages
• Measure marketing and advertising performance

5. Data Sharing

We do not sell or rent your personal data.

Your data may only be shared with technical service providers necessary for operating the application, or when required by law.

6. Third-Party Services and Analytics

We use certain third-party services to operate, secure, and improve the application.

These services may include hosting, analytics, performance measurement, and marketing tools, including Firebase, Mixpanel, and Meta (Facebook).

• Analyze app performance
• Improve user experience
• Measure the effectiveness of advertising campaigns
• Ensure technical stability and service security

These third-party services process data in accordance with their own privacy policies.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or disclosure.

8. Data Retention

Your personal data is retained only for as long as necessary to provide the services or as required by applicable legal obligations.

9. Your Rights

In accordance with the General Data Protection Regulation (GDPR), you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to data processing
• Request data portability
• Withdraw your consent at any time

You can also delete all of your personal data directly from the application using the “Delete my account” feature. This action permanently deletes your account and all associated data.

10. Children’s Privacy

The Purple application is intended for users aged 18 and over. We do not knowingly collect personal data from minors.

11. Changes to This Policy

This Privacy Policy may be updated at any time. Any changes will be published on this page with an updated revision date.

12. Contact

If you have any questions regarding this Privacy Policy or your personal data, you can contact us at:

You may also exercise your rights by contacting us at this address. We will respond to your request in accordance with applicable data protection laws.